The bird toys market is witnessing robust advances, driven by increasing pet ownership globally and rising consumer inclination towards enhancing avian pets’ physical and mental well-being. Bird Toys Market industry size expands, market players are leveraging innovative product features and customization to capture evolving market opportunities. This bird toys market report delves into nuanced market insights backed by recent data and trends shaping the industry’s revenue trajectory and competitive landscape.

The bird toys market size is expected to reach US$ 2.54 Bn by 2032, from US$ 1.50 Bn in 2025, at a CAGR of 7.8% during the forecast period.

Market Size and Overview

This market growth stems from increased urban pet bird ownership alongside rising awareness about bird enrichment toys that enhance cognitive and physical stimulation. The market report underscores expanding industry share due to innovations combining sustainability with functionality, reflecting mature market dynamics and shifting consumer preferences.

Market Segments

The bird toys market analysis reveals three core segments: product type, material, and distribution channel. Under product type, sub-segments include chew toys, climbing toys, foraging toys, and interactive toys. Chew toys dominate currently, driven by their affordability and efficacy in beak maintenance, while interactive toys represent the fastest-growing sub-segment, propelled by rising demand for digitally integrated play accessories, evidenced by a 15% revenue increase in 2024.

Material-wise, wood-based bird toys lead due to natural appeal and safety, with synthetic fiber toys showing accelerated growth owing to durability and design versatility. Distribution channels split between offline (pet specialty stores, supermarkets) and online segments; online sales witnessed a surge of 22% in 2025, highlighting changing market behaviors and expanding market revenue.

Market Drivers

A key market driver for the bird toys market has been increasing regulatory focus on pet welfare and enrichment standards, particularly across North America and Europe. In 2024, new pet welfare guidelines mandated enhanced environmental enrichment for caged birds, incentivizing pet owners to invest in diverse bird toys. This shift is reflected in a 10% growth in market revenue linked to enrichment-specific products that comply with welfare policies, emphasizing the pivotal role of regulatory trends in shaping bird toys market growth strategies and market opportunities.

Segment Analysis: Product Type

Focusing on the product type segment, chew toys remain the dominant revenue contributor, accounting for over 40% of product sales in 2024 due to essential beak maintenance properties. Meanwhile, interactive toys marked the fastest growth, driven by smart toy implementations that combine sensor technology and app integration. Case studies from 2025 reveal consumer adoption increased by 18% for interactive climbing toys offering cognitive challenges, indicating a critical shift in the bird toys market dynamics toward high-tech and customizable products.

Consumer Behaviour Insights

Recent surveys in 2024-2025 highlight pronounced behavioural shifts among bird owners. Firstly, sustainability preferences have surged, with 67% of consumers actively choosing environmentally sourced bird toys, a factor influencing industry size expansion and product innovation. Secondly, there is growing price sensitivity amid economic uncertainty, pushing several market companies to launch premium and value-tier products in parallel. Lastly, customization and personalization trends emerged strongly, with 45% of bird owners preferring toys tailored to their bird species’ behavior, a insight fostering new market segments and enhancing business growth avenues.

Key Players

Major market players shaping the bird toys market include Petsmart Inc., Petco Animal Supplies Inc., PetEdge Dealer Services, Paradise Pet Company, and Cardinal Gates. In 2024 and 2025, these companies expanded their portfolios by introducing eco-friendly product lines and enhancing online distribution networks, effectively navigating market challenges from shifting consumer expectations. For instance, Paradise Pet Company's 2025 launch of interactive wooden foraging toys resulted in a 12% regional revenue spike, demonstrating impactful market growth strategies.

Key Winning Strategies Adopted by Key Players

Among standout strategies, Paradise Pet Company’s 2025 integration of IoT-enabled bird toys is noteworthy, enriching user engagement through smartphone-linked play modes and gaining significant market traction. Another impactful approach was Petsmart Inc.’s 2024 regional expansion into emerging markets with localized products emphasizing affordability and cultural preferences, boosting market revenue notably. Additionally, Petco Animal Supplies Inc. adopted a circular economy model in 2025 by introducing a buy-back program for used bird toys, reducing environmental waste and enhancing brand loyalty—an initiative setting new benchmarks in market growth strategies.

FAQs

Q1: Who are the dominant players in the bird toys market?
The dominant market players include Petsmart Inc., Petco Animal Supplies Inc., PetEdge Dealer Services, Paradise Pet Company, and Cardinal Gates, who lead through continuous innovation and strategic expansions.

Q2: What will be the size of the bird toys market in the coming years?
The market is forecasted to grow from USD 1.50 billion in 2025 to USD 2.54 billion by 2032, reflecting a CAGR of 7.8%.

Q3: Which end-user segment has the largest growth opportunity in the bird toys market?
The growing pet bird ownership segment, particularly among urban households favoring interactive and customizable toys, presents the largest growth opportunity.

Q4: How will bird toys market trends evolve over the next five years?
Market trends will shift towards sustainability, digital integration in toys, and personalized pet care solutions, propelled by rising consumer awareness and technology adoption.

Q5: What is the nature of the competitive landscape and challenges in the bird toys market?
The market is competitive with key players focusing on innovation, regulatory compliance, and digital engagement, while challenges include addressing sustainability pressures and evolving consumer price sensitivity.

Q6: What go-to-market strategies are commonly adopted in the bird toys market?
Market players emphasize product diversification, digital marketing channels expansion, and regional penetration strategies, alongside pioneering eco-friendly and tech-enabled products.

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This bird toys market report and analysis provide a comprehensive understanding of evolving industry size, growth drivers, consumer behavior, and competitive strategies, enabling stakeholders to navigate market dynamics with data-driven clarity.

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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191__